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Rowling’s transphobic statements and other controversial viewpoints have inspired some to walk away from the Harry Potter franchise in recent years or at least look at the series a little differently. It’s pretty much impossible to have this conversation without referencing the fact that J.K.
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While few will ever deny the history of the Harry Potter franchise, it does seem like more people than ever are wondering how much the Harry Potter franchise needs to be an active part of their free time and entertainment choices. Harry Potter was, is, and will be a significant piece of pop culture for the foreseeable future. This also isn’t an attempt to somehow diminish the creative value of many entries into this franchise or somehow deny that the first seven Harry Potter books are anything less than some of the most beloved and rightfully well-regard pieces of pop culture ever released. To be clear, this isn’t an attempt to somehow suggest that the Harry Potter franchise is anything less than a genuine global phenomenon that made an impact that will likely echo throughout the ages. Yet, it’s difficult to talk about this decision and not wonder whether or not Wizards Unite‘s shutdown has something to do with a widespread feeling of burnout towards the Harry Potter franchise as well as concerns regarding its place in the current cultural landscape. That isn’t to say that the events of the last year or so caused this shutdown but rather that they almost certainly negatively impacted this game’s growth on some level. On top of that, you can’t overlook the fact that AR games like Wizards Unite often struggled to adapt to restrictions caused by the Covid-19 pandemic. As Niantic says, Wizards Unite was always a more narrative-driven game than something like Pokémon Go, which led some to suspect that it might naturally have a shorter shelf life than some of Niantic’s other titles. On the surface, this shutdown doesn’t seem that dramatic. Many of those bonuses go into effect starting today (such as an increase to all Daily Assignment rewards and a global reduction to Potion Brew times), while others (like a Horcrux Hunt event) will begin starting in December.
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While Wizards Unite‘s servers will be shut down on January 31 (meaning you will also no longer be able to download the game at that time), Niantic has confirmed that they will host a series of special events as well as offer a series of bonuses from now until then. We accomplished that together, delivering a two-year narrative story arc that will soon complete.” Our goal with Harry Potter: Wizards Unite was to bring the magic of the wizarding world to life for millions of players as they stepped outside and explored their neighborhoods. “Not all games are meant to last forever. “We launched Harry Potter: Wizards Unite more than two years ago, bringing together a community of witches and wizards from all over the globe in an epic quest to put an end to the Calamity and keep the wizarding world safe,” says Niantic via a statement.
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Until then, you can play Harry Potter: Wizards Unite for free on Android and iOS.Developer Niantic (the studio behind Pokémon Go) has announced that they intend to shut down AR mobile game Harry Potter: Wizards Unite starting on January 31, 2022.
In addition to the above changes, you can look forward to several more gameplay events arriving in the last few months of availability as noted in today's announcement.
Harry Potter: Wizards Unite will shut down on January 31, 2022. Spell Energy and Ingredients will appear on the map more frequently.1920s Portkey Portmanteaus will appear on the map more frequently and associated Fragment rewards will be doubled.Barrufio’s Brain Elixir potion will now award 3× player XP.The daily cap on sending and opening Gifts will be removed.All Potion Brew times will be reduced by 50% with Master Notes.All Daily Assignments will have their rewards increased.Going forward, several changes are coming to the game as noted on the Harry Potter: Wizards Unite website: Adding to this is data from Sensor Tower shared by Giant Bomb's Jeff Grubb on Twitter: Sensor Tower's data says that Pokemon Go brought in $1.1 billion to date in 2021, but the Harry Potter AR game only managed to make $40 million.
That's not a surprise considering the general reluctance of many players to go out of doors in the midst of a pandemic. Notably, Mojang's AR game Minecraft Earth closed down earlier this year. It's probably more likely, however, that the game is closing down due to the knock-on effects of the pandemic.
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